Auto repair shop with the Riverdale Auto Care website shown on laptop and phone
    Auto Repair & Service

    Book more repair jobs, even from the request that comes in at 5:40pm.

    A website for independent auto repair shops with 2 to 15 employees. It takes the appointment or estimate request, replies in seconds, chases the estimate the customer did not approve, brings past customers back for the next service, and shows you what it did each month. Built in San Diego. Priced on the page. No long-term agency contract.

    0.8 sechow fast the confirmation went out on our last test inquiry

    From check engine to a booked bay

    Make choosing your shop the easy part.

    Follow a driver from your service page to a booked drop-off.

    harborautocare.com
    Harbor Auto Careharborautocare.com

    Honest repairs, done right the first time.

    Brakes, diagnostics, AC and maintenance. Book online or request an estimate.

    Book an appointment

    Where an independent shop leaks money when the site is just a brochure

    01

    The call the counter could not answer

    Up to 21% of calls to automotive service operators go unanswered, dropped or mishandled, and even the best locations miss nearly 10% (Marchex, 2026, vendor figure). AutoLeap puts the average lost revenue per missed call at $250 and says 85% of callers do not call back (AutoLeap, 2026, vendor figure). Owners on the shop forums describe the same overflow.

    Missed calls a month, times your booking rate, times your average repair order.
    02

    The estimate the customer never approved

    You wrote it up, they said they would think about it, and nobody followed up. AAA found 35% of Americans skipped or delayed recommended service (AAA, 2015). A follow-up email three days later is the cheapest sale in the shop.

    Declined or open estimates a month, times your close rate, times the average estimate.
    03

    The no-show that burned bay time

    Shop owners describe losing two or three hours waiting on a customer who never came. A confirmation and a reminder by email cut it, at no labor cost.

    No-shows a month, times your average repair order, times the share a reminder would have saved.
    04

    The past customer who drifted to another shop

    Only 54% of owners of cars two years old or newer returned to the dealer for service in 2025, down from 72% in 2023 (Cox Automotive, 2025). Those drivers are looking for an independent shop. If your past customers never hear from you, they are looking for one too.

    Past customers, times a modest comeback rate, times your average repair order.
    The math

    Your numbers, your leak. Change any input. Every figure is an estimate and the formula is printed next to it.

    Calls the counter could not answer

    missed calls per month × share that would have booked × average repair order

    $10,800Estimated

    Estimates nobody followed up

    open estimates per month × share a follow-up closes × average estimate

    $3,375Estimated

    Past customers who have not been back in a year

    lapsed customers × share a reminder brings back × average repair order

    $14,400Estimated
    Total monthly leak
    $28,575Estimated

    Every figure above is an estimate.

    Two minutes. It reads your Google listing, your site and your reviews, and shows what is slipping.

    Run the free check

    What you can see before you buy

    The owner alert

    New appointment request: 2019 Tacoma, brakes

    Drop-off Thursday · estimate requested

    NameEmailBusinessRequestSource
    Monthly report

    Harbor Auto Care

    Appointment requests
    44
    Confirmed in under a minute
    44
    Open estimates followed up
    15
    Past customers reminded
    120
    Case study

    BarPulse

    Built and run for an eight-venue San Diego hospitality group: capture, follow-up, reporting. Same engine, configured for an auto shop.

    See the case study
    Who this is for

    Owner-operated independent shops: general repair, transmission, tires, body, detail, specialty imports. 2 to 15 employees, in San Diego County and anywhere in the U.S.

    If you need more

    Need more than the package? Several locations, a franchise, the whole growth engine, or a custom system: that is a custom scope we quote after the free check. Start with the free check either way.

    The local plan

    01

    Google Business Profile with services, hours and a review link

    Set up or cleaned up and linked to the site. 68% of consumers will only use a local business rated at least 4 stars (BrightLocal, 2026).

    02

    Service pages for what drivers actually search

    Brake repair near me, check engine light, AC service, transmission, oil change. One page each, written for your area.

    03

    Appointment and estimate request on every page

    It connects to the shop software you already run, like Tekmetric, Shop-Ware or Mitchell, where that software allows it. Nothing gets replaced.

    04

    Review requests after every job

    By email, the same day, automatically.

    05

    Not included: running paid ads

    Google Ads and Local Services Ads management is quoted separately, after the free check.

    Why this and not the agencies

    01

    Every price is on this page

    Of 12 auto repair marketing companies we checked, only 5 publish any price and only 2 publish full done-for-you pricing, from $1,598 and $1,645 a month. It is $2,500, or $0 down at $297 a month. Scroll down.

    02

    No long-term contract and no termination fee

    Here, care is month to month, there is no termination fee, and the $0-down build is a 12-month payment plan, stated up front.

    03

    Clear ownership terms, in writing

    None of the 12 states that the client owns the website. Here the terms are in writing: a website you buy outright, including on the $0-down payment plan, is yours once it's paid in full. Sites on a monthly plan run on our platform while you're subscribed.

    04

    It answers in seconds, in writing

    None of the 12 makes any reply-time commitment. Fill out the form below and watch.

    05

    A real team, and a free check before money moves

    9 of the 12 lead with a booked sales call or demo. Run the free check and keep the report.

    06

    Done-for-you at a 2 to 15 person shop price, with a monthly owner report

    No done-for-you service we checked is offered below about $1,600 a month, and none names a plain monthly report.

    07

    Your leads are yours: never resold, no fee per repair order

    Owners on the shop forums describe lead platforms sending price shoppers and self-diagnosers and charging a cut of every repair order they touch. Your site sends its leads to you alone.

    What your site will do

    • Home page built around the jobs you want more of
    • Service pages: brakes, diagnostics, AC, transmission, maintenance, whatever you do
    • A specialty page for the makes you are known for
    • Financing and warranty page
    • Reviews and about pages a driver actually reads
    • An appointment and estimate request form with vehicle fields, instant email confirmation and an alert to your phone
    • Every inquiry saved in a lead inbox with the source and the time
    • Page titles, descriptions and structured data (code that helps Google read each page) done

    Standard Web Package, $2,500 or $0 down: up to eight pages, built for phones, the inquiry form with instant confirmation and owner alert, Google listing and contact details on every page, page titles and search basics, one round of revisions, launch on your domain, 30 days of fixes.

    Then add the system behind it: a qualifying intake, estimate follow-up by email, maintenance reminders, review requests, win-back emails to past customers, and a monthly owner report. It comes with the starter packages below, with a clear price in writing before anything starts.

    Live in days once your content is in, not months.

    Pricing

    What it costs

    Standard Web Package: $2,500 one time ($1,250 to start, $1,250 at launch), or $0 down at $297 a month for a 12-month minimum, then $149 a month.

    Website care: $149 a month founding rate for the first 10 clients, then $199. Hosting, updates, security, one automation of your choice, one small change a month, a monthly note on what your site did.

    No long-term agency contract. A Standard Web Package site bought in one payment is yours at launch. The $0-down plan is a 12-month payment plan for the build: the site is yours when it is paid, and if you stop early the remaining balance of the $2,500 build price is due before handover. Website care is month to month. If you leave, hosting, automations and updates from us stop unless you keep website care. Every inquiry gets a confirmation in under a minute and a personal reply within one business day.

    1. 01

      Start

      The deposit or the first month on this page, or the free check first if you want a recommendation before spending anything.

    2. 02

      Intake

      We email you within one business day with a short intake: your services, service area, photos, financing offer if you have one, and anything you already have.

    3. 03

      Build and launch

      The build starts the day the intake comes back. You approve before it goes live.

    Pick a starter package

    Just starting out

    Startup Package

    Best forYou're opening your doors and need to look established from day one.

    • A logo and brand colors
    • Social media graphics in your brand's look
    • A beginner website, built for phones
    • Your Google Business Profile, set up right
    • A contact form that sends leads to your phone

    Starts at$799one time

    Start with this package
    Open, but hard to find

    Local Growth Package

    Best forPeople are searching for what you do, and finding your competitors first.

    • A website for your business, hosted and kept up
    • Your Google Business Profile, managed
    • Review requests after every job
    • Local search (SEO) so nearby customers find you
    • Missed calls answered with a text
    • One inbox for calls, texts and messages

    Starts at$300 a month$0 down, 3 months to start

    Start with this package
    Ready to look the part

    Standard Web Package

    Best forYour business is running, and your website needs to look and work like it.

    • A custom website, up to 8 pages
    • Clear pages for your services and service area
    • A contact form with instant confirmation and an alert to you
    • Page titles and search basics set up
    • Launch on your domain, plus 30 days of fixes

    Starts at$2,500or $0 down, paid monthly

    Start with this package
    Busy and growing

    Operations Package

    Best forLeads, bookings and follow-up are piling up. You need one system running it all.

    • A CRM (one place to track every lead and customer), set up for you
    • A chat assistant that answers questions and screens leads 24/7
    • A phone assistant that answers calls and books appointments
    • Online booking with reminders
    • Email and text follow-up that runs on its own
    • An owner dashboard with your numbers on one screen

    Starts at$5,000one-time setup

    Start with this package

    Want something different? Build your own package

    Common questions

    What the market says

    • Up to 21% of customer calls to automotive service operators go unanswered, dropped or mishandled, and even best-performing locations miss nearly 10%.

      Marchex, 2026 · vendor figure · vendor figure
    • Only 54% of owners of cars two years old or newer returned to their dealership for service in 2025, down from 72% in 2023.

      Cox Automotive, Service Industry Study, 2025 · industry survey · industry survey
    • 68% of consumers will only use a local business rated at least 4 stars, and 31% now require 4.5 stars or more.

      BrightLocal, Local Consumer Review Survey, 2026 · industry survey · industry survey
    • 35% of Americans have skipped or delayed service or repairs recommended by a mechanic or the factory maintenance schedule.

      AAA, 2015 · primary source · primary source
    • Firms that tried to contact an online lead within an hour were nearly 7 times as likely to qualify it, and 23% of 2,241 audited companies never responded at all.

      Harvard Business Review, 2011 · primary source · primary source

    Tell us about the business.

    You will get a confirmation right away and a personal reply within one business day.

    What needs the most attention?

    You will get a confirmation the moment this lands, and a personal reply from our team within one business day.