The lead nobody logged
The Foureyes benchmark of 22,500 dealer websites found 42.7% of sales leads mishandled and 15.2% never logged to the CRM at all, a number that has climbed six years running (Foureyes, 2026, vendor figure). A lead that is not logged cannot be sold.
Leads a month, times the share that go unlogged or unanswered, times your average front-end gross.