Auto Dealers & Brokers

    The lead that came in at 9:40pm was never logged. 15 percent of them never are.

    A website for independent dealers, small franchise stores and vehicle brokers. Every lead gets a reply in seconds and lands in one inbox, your inventory shows through the tool you already run, past buyers hear from you when the next trade-up is due, and you see what happened each month. Built in San Diego. Priced on the page. No contract.

    0.8 sechow fast the confirmation went out on our last test inquiry

    northcountymotors.com
    North County Motorsnorthcountymotors.com

    2021 4Runner, under 40k miles

    Make, model, budget and must-haves, answered in seconds and logged for follow-up.

    Find my car
    North County Motors

    What is my trade worth?

    Year, mileage, condition and photos, so the appraisal starts with facts.

    Value my trade
    Every lead, logged and answered

    Four ways in. One inbox.

    Pick a request type to see what the buyer sends and what you get.

    northcountymotors.com
    North County Motorsnorthcountymotors.com

    2021 4Runner, under 40k miles

    Make, model, budget and must-haves, answered in seconds and logged for follow-up.

    Find my car

    Where a dealer leaks money when the site is a template with a form

    01

    The lead nobody logged

    The Foureyes benchmark of 22,500 dealer websites found 42.7% of sales leads mishandled and 15.2% never logged to the CRM at all, a number that has climbed six years running (Foureyes, 2026, vendor figure). A lead that is not logged cannot be sold.

    Leads a month, times the share that go unlogged or unanswered, times your average front-end gross.
    02

    The three-day window

    60% of buyers purchase within three days of their first inquiry (Foureyes, 2025), and 62.8% of leads who come back to a dealer site did not hear from a salesperson within 24 hours (Foureyes, 2026), both vendor figures. Whoever replies first sells the car.

    Leads a month, times the extra share a fast reply closes, times your average gross.
    03

    The buyer you sold four years ago

    Your sold file is the cheapest inventory of buyers you will ever own. Trade-ups come due on a three to seven year cycle, and nobody reminds them. A monthly email to past buyers with a trade-in offer costs nothing per unit.

    Past buyers, times a modest return rate, times your average gross.
    04

    The sourcing request with no front door

    Brokers and specialists who find cars nationwide usually have no place on their site for a buyer to say what they want. A Find my car intake that qualifies the request and books the consult turns a DM into a deal.

    Sourcing requests a month, times your close rate, times your average fee or gross.
    The math

    Monthly estimates, your numbers. Every figure is an estimate and the formula is printed next to it.

    Leads that go unlogged or unanswered

    leads per month × share unlogged or unanswered × average front-end gross

    $39,600Estimated

    Deals a reply in seconds would add

    leads per month × extra share closed × average front-end gross

    $7,920Estimated

    Past buyers nobody reminded

    past buyers × share that come back in a month × average front-end gross

    $33,000Estimated

    Sourcing requests with no front door (brokers)

    sourcing requests per month × share that close × average fee or gross

    $7,200Estimated
    Total monthly leak
    $87,720Estimated

    Every figure above is an estimate.

    Two minutes. It reads your Google listing, your site and your reviews, and shows what is slipping, with your own numbers.

    Run the free check

    What you can see before you buy

    The owner alert

    The owner alert

    NameEmailBusinessRequestSource
    Monthly report

    North County Motors

    Leads this month
    136
    Logged and answered
    136
    Trade-in requests
    18
    Past buyers reminded
    400
    Case study

    BarPulse

    Built and run for an eight-venue San Diego hospitality group: capture, follow-up, reporting. Same engine, configured for a dealer.

    See the case study
    Who this is for

    Independent used-car dealers, buy-here-pay-here lots, small franchise stores that control their own site, and luxury or exotic brokers and sourcing specialists, in San Diego County and anywhere in the U.S.

    Who this is not for

    Need more than the package? Several rooftops, a group, the whole growth engine, or a custom system: that is a custom scope we quote after the free check. Start with the free check either way.

    The local plan

    01

    Google Business Profile with inventory link and reviews

    Set up or cleaned up and linked to the site. 97% of consumers read reviews for local businesses (BrightLocal, 2026).

    02

    Pages for what buyers actually search

    Used trucks near me, first-time buyer, trade-in value, bad credit financing, whatever you sell most. One page each, written for your area, with claims kept within your lender and advertising rules.

    03

    Inventory through the tool you already run

    Frazer, DealerCenter, AutoManager, Dealer Car Search, Carsforsale, or your own feed. The site shows every unit from that source; you update in one place.

    04

    Trade-in, appraisal and Find my car requests on every page

    Instant confirmation to the buyer, alert to your phone, saved in the inbox.

    05

    Review requests after every delivery

    By email, automatically.

    06

    Not included: ads and marketplace listing fees

    Autotrader, Cars.com and CarGurus subscriptions and ads management are not in any package. Growth work is quoted after the free check.

    Why this and not the agencies

    01

    Prices are on this page

    Dealer website platforms publish prices and then bind you to 12-month contracts; the franchise-grade platforms are quote-only. It is $2,500, or $0 down at $297 a month. Scroll down.

    02

    No contract

    Most dealer website platforms require a 12-month contract (LotGenie, 2026, vendor figure). Month to month here.

    03

    You own the site, the domain, the content and your customer list, in writing

    On a template platform the site belongs to the platform. Here it belongs to you, and if you ever leave, all of it stays yours.

    04

    Every lead answered in seconds and logged

    42.7% of dealer leads are mishandled industry-wide (Foureyes, 2026, vendor figure). Here every lead gets a reply in seconds and lands in one inbox with an alert to your phone. Fill out the form below and watch.

    05

    Your inventory stays where it is

    The site connects to Frazer, DealerCenter, AutoManager, Dealer Car Search or the feed you already run. Nothing gets retyped, and we never build a second inventory system.

    06

    No credit applications in our system, by design

    Financing routes to your approved lender process. Social Security numbers and credit data never touch anything we build.

    07

    One named founder, San Diego first, and a Find my car front door for brokers

    Sean Powers, since 2002. Template sites have no intake for a buyer to describe the car they want; this one does.

    What the site does for this trade

    • Home page built around the three things you want more of: inventory views, trade-ins, financed deals
    • Inventory connected to your DMS or feed
    • Financing page that routes applications to your approved process
    • Trade-in and appraisal request page
    • Find my car page for brokers and specialty sourcing
    • Reviews and about pages a buyer actually reads
    • A lead form that flags buy vs sell vs source vs finance, with instant email confirmation and an alert to your phone
    • Every lead saved in a lead inbox with the source and the time

    Launch Site, $2,500 or $0 down: up to eight pages, mobile-first, the inquiry form with instant confirmation and owner alert, Google listing and contact details on every page, page titles and structured data, one round of revisions, launch on your domain, 30 days of fixes.

    Business Site, from $3,500 plus $297 a month: the Launch Site plus the system behind it: a qualifying intake, estimate follow-up by email, maintenance reminders, review requests, win-back emails to past customers, and a monthly owner report.

    Live in days once your content is in, not months.

    What it costs

    What it costs

    Launch Site: $2,500 one time ($1,250 to start, $1,250 at launch), or $0 down at $297 a month for a 12-month minimum, then $149 a month.

    Care Seat: $149 a month founding rate for the first 10 seats, then $199. Hosting, updates, security, one automation of your choice, one small change a month, a monthly note on what your site did.

    Business Site: from $3,500 setup plus $297 a month, quoted after the free check.

    Growth (search, ads management, content, reputation): from $497 a month, quoted.

    No long-term agency contract. The one-time Launch Site is yours at launch. The $0-down plan is a 12-month payment plan for the build: the site is yours when it is paid, and if you stop early the remaining balance of the $2,500 build price is due before handover. The Care Seat is month to month. You own the site, the domain, the content and your customer list, in writing; if you leave, you get the files and every login, and hosting, automations and updates from us stop unless you keep Care. Every inquiry gets a confirmation in under a minute and a personal reply within one business day.

    1. 01

      Start

      The deposit or the first month on this page, or the free check first if you want a recommendation before spending anything.

    2. 02

      Intake

      Sean emails you within one business day with a short intake: your DMS or inventory feed, lenders and financing process, photos, reviews, and anything you already have.

    3. 03

      Build and launch

      The build starts the day the intake comes back. You approve before it goes live.

    Common questions

    What the market says

    • 42.7% of dealership sales leads were mishandled and 15.2% were never logged to the CRM, across 22,500 dealer websites; the unlogged share has grown six years running.

      Foureyes, Automotive Dealer Benchmarks Report, 2026 · vendor figure · vendor figure
    • 62.8% of sales leads who returned to a dealer website did not hear back from a salesperson within 24 hours.

      Foureyes, Automotive Dealer Benchmarks Report, 2026 · vendor figure · vendor figure
    • 60% of buyers who purchased did so within the first three days of their initial inquiry; 40% still buy after day three.

      Foureyes, Automotive Dealer Benchmarks Report, 2025 · vendor figure · vendor figure
    • Dealer website platforms run from about $99 to $400 or more a month once add-ons stack up, and most require a 12-month contract; agency one-off builds run $3,000 to $15,000 up front.

      LotGenie, 2026 · vendor figure · vendor figure
    • The franchise-grade platforms (Dealer.com, Dealer Inspire) are quote-only and priced for franchise stores; an independent dealer site is really an inventory application wearing a website.

      DealerVLO, 2026 · vendor figure · vendor figure

    Tell me about the business.

    You will get a confirmation right away and a personal reply within one business day.

    What needs the most attention?

    You will get a confirmation the moment this lands, and a personal reply from Sean within one business day.